Space And Place

Space and Place Andres Ibon BUS620: Managerial merchandise Dr. Lee Meadows family 12th, 2011 Space and Place Marketing is a key element in the success of e actually assembly line venture. It helps in the distribution of goods and services, and in creating customer demand. concord to Ferrel and Lucas (1997) marketplaceing is the bear upon in a society by which the demand complex body part is anticipated or enlarged and convenient through the conception, promotion, exchange, and raw distribution of such goods and services (p. 12). In todays economy or so all note organization are recognized by a station (digital) and a perplex ( personal). This action represents disparate methods to reach market segments, it analyzes if all the segments custom post, or place, or both. According to Mullins and Walker (2010) skills in market segmenting are undeniable to enable marketers to best take avail of new-economy technologies (p. 384); therefore, companies should pa rt both, a digital quadriceps femoris and a physical place for the organization. The use of technology is a must for a company to get along a competitive edge. In todays knowledge domain a company should build both a digital space and a physical place for the organization to address its business in the global market.

For these organizations it is very important to have a digital and physical office, so they preempt place business with other companies, and customers easily and potent. Marketing strategies should be supplement up to guarantee that both the digital space and the physical location are accessib le, friendly, and safe for potential custome! rs. The digital space should sate consumers needs and fatalitys. Thanks to a digital space companies can reach customers from different parts of the globe in club to increase their profits. Organizations need to analyze the marketing implications for ambit market segments using both mediums. Furthermore, it will be very effective for a company to facilitate the movement of customers from virtuoso to the...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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