Report Of Freshco Supermarket

A sample report for the resit coursework August 2007 Part 1: The Freshco Supermarket A position was conducted at a single class of the Freshco supermarket chain in order to pilot a questionnaire for wider use. 80 cheatpers complete the questionnaire shown in Appendix 1. The responses from this sample are summarised below. to separately one question is analysed in turn with a proportion of the subdue of people being shopped for analysed by gender. Question 1: Which supermarket do you use most often? [pic] The customers were asked to state whether they utilise the supermarket adjacent to their home or workplace. 43% of the customers who replied said that they utilise the supermarket enveloping(prenominal) to their home most often, with 39% of the customers using the supermarket pissedst to their workplace. As the numbers for home and work are sympathetic the survey does not seem biased in towards every of these groups. It would be interesting to see wh ere those who answered neither actually shop in relation to their home and workplace. This information might second Freshco picture the siting of new supermarkets. Question 2: On intermediate, how very much do you spend each hebdomad at Freshco Supermarkets? The customers were asked to reckon the average amount they played out each workweek at Freshco supermarkets.

The chart below shows that the more customers exhausted amidst £50 and £60 a week compared to other scathe groups. Most of the customers, 55%, spent between £50 and £70 a week . 21% of the customers spent between £70 and £80 a week with only 3.75% spending £90 or more. 11.2! 5% of the customers spent less than £50 a week. These determine would seem to augur that most shoppers are not vertical buying for themselves provided for friends and /or family as well. [pic] The mean amount spent was £63.68 and the medial amount was £62. These values are fairly close that there is some degree of right skewness as shown in the graph above. There is a 95% authorisation that the mean amount spent by all customers...If you coercion to get a full essay, order it on our website: OrderCustomPaper.com

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