Assignment in Sales Management Essay

1. What is Sales Management?-Sales oversight is a calling discipline which is commissioned on the practical application of sales techniques and the management of a firms sales operations. It is an important business voice as net sales through the sale of harvest-homes and supporters and resulting simoleons drive most commercial business.2. What is salesmanship?-Salesmanship is a personal action or effort on the part of an individual which is intended to bring well-nigh the sale of the goods for sale. More broadly speaking, salesmanship is the art of selling something to somebody, and everything which contributes to the consummation of this rallying is necessarily a part of salesmanship. salesmanship is the Practice of investigating and satisfying customer call for through a process that is efficient, fair, sincere, mutually beneficial, and aimed at semipermanent productive relationship.3. What atomic number 18 the foodstuffing conflate?-The merchandise mix and the 4 Ps of market are often used as synonyms for apiece other. In fact, they are not necessarily the same thing. Marketing mix is a general phrase used to describe the different kinds of choices organizations take aim to make in the whole process of bringing a product or service to market. The 4 Ps is unrivaled way credibly the best-known way of defining the selling mix, and was first expressed in 1960 by E J McCarthy. The 4Ps areProduct (or Service)Placemonetary nursePromotionA good way to understand the 4 Ps is by the questions that you need to ask todefine you marketing mix. Here are some questions that will help you understand and define each of the quaternion elements Product/ServiceWhat does the customer want from the product/service? What needs does it satisfy? What features does it brook to meet these needs?Are there either features youve missed out? Are you including costly features that the customer wont actually use? How and where will the customer use it? Wha t does it look manage? How will customers experience it? What size(s), color(s), and so on, should it be? What is it to be called?How is it branded?How is it distinguish versus your competitors?What is the most it can cost to provide, and still be sold sufficiently realiseably? Place Where do buyers look for your product or service?If  they look in a store, what kind? A specialist dress shop or in a supermarket, or both? Or online? Or direct, via a history? How can you access the right distribution take? Do you need to use a sales force? Or attend trade fairs? Or make online submissions? Or send samples to catalogue companies? What do you competitors do, and how can you learn from that and/or differentiate? PriceWhat is the value of the product or service to the buyer?Are there realized value points for products or services in this area? Is the customer charge sensitive? Will a small decrease in price gain you extra market share? Or will a small increase b e indiscernible, and so gain you extra profit margin? What discounts should be offered to trade customers, or to other specific segments of your market? How will your price compare with your competitors?PromotionWhere and when can you get across your marketing messages to your target market? Will you reach your audience by advertising in the press, or on TV, or radio, or on billboards? By using direct marketing mailshot? Through PR? On the Internet? When is the best time to promote? Is there seasonality in the market?Are there any wider environmental issues that suggest or arrange the timing of your market launch, or the timing of subsequent promotions? How do your competitors do their promotions? And how does that influence your choice of promotional activity? The 4Ps model is just one of many marketing mix lists that have been developed over the years.And, whilst the questions we have listed above are key, they are just a subset of the detailed look into that may be require d to optimize your marketing mix. Amongst the other marketing mix models have been developed over the years is Boom and Bitners 7Ps, sometimes called the extended marketing mix, which include the first 4 Ps, positivist people, processes and physical layout decisions.Another marketing mix approach is Lauterborns 4Cs, which presents the elements of the marketing mix from the buyers, rather than the sellers, perspective. It is made up of node needs and wants (the equivalent of product), Cost (price), Convenience (place) and Communication (promotion). In this article, we focus on the 4Ps model as it is the well-recognized, and contains the core elements of a good marketing mix.4. What is marketing and sales strategy?Marketing strategy is defined by Prophets David Aaker as a process that can have an organization to concentrate its resources on the optimal opportunities with the goals of increasing sales and achieving a sustainable competitive advantage.1 Marketing strategy includes al l basic and long-term activities in the field of marketing that deal with the analysis of the strategic initial situation of a fellowship and the formulation, evaluation and selection of market-oriented strategies and therefore contributes to the goals of the company and its marketing objectives.2