Lays A Potato Chips And Company Marketing Essay

Lays A spud Chips And Company Marketing EssayLays established in India in 1965 and introduces international and Indian flavours in Indian market.Lays introduces pure vegetarian flavours in Indian market.The most famous flvours atomic number 18 Lays Spanish Tango,Classic Salted,Lime , Indias Massala Masti,American style Cream and onion and Indian Magic Massal(http//www.dillogical.com/lays.html)According to Business dictionary SWOT depth psychology is a situation analysis of an organization to find out internal strengths and weaknesses and external opportunities and strength of company to make a strategy.Lays is a multinational company who has strong distri onlyion network. Its easily available to everywhere. Although Lays has a strong distribution network, they are trying to expand their network in all areas of the country.Lays has a strong cross value itself but there are some disparateial advantage which makes Lays above then its competitors and that advantage is Pepsico.Lays i s a brand of Pepsico company who has strong reputation in the world.Frito-Lay sales forces enjoys excellent reputation over its competitors(Marketing Management,p325)Market sementation mover division of a market into different segments of buyers with different wants and behaviours,wo wants different products or marketing mix.The companies used different methods to segment the market and develops profiles for those segments.(Principles of Marketing 4th European Edition,P 391)