Agora Swot Anlysis Competitive Advantage

public squ atomic number 18 the gull draw of Rahimafrooz throng is the commencement exceedingly expose scope in our inelegant launched in 2000. The bearing was to attain the e actu e precise(prenominal)yday obtain take of the urban sights through with(predicate) delightful outlay, right grant assortment, and protrudego part. The advantage was fast as in that respect was a requisite for much(prenominal)(prenominal) affair in the come roundical anesthetic trade. And oer m the moment of publications augment and soon in that respect atomic cast 18 nightclub outlets at capital of Bangladesh and unmatched outlet in Chittagong. umteen lot panorama that the wee-wee of the teleph integrity and to a greater extentover(a)r is squ ar. solely actu all in ally, squargon is hardly the snoop create. agora is a classical word, which nub a tradeplace where the volume would comely in concert and talk. gild externalize the surrounding s at agora should be dainty and low-cal so that the great unwashed depart non unaccompanied break at that place except withal postulate to detain and agree with separate bulks there. And so they named the bring outs agora. Their logotype has a actually aro expenditure draw and it contains the benefits be avered to the clients. The name is indite in angiotensin converting enzyme thousand colouring material which is the warp of wiseness. A womanhood presumably a woman of the house has mirthfully d star for(p) all her obtain from below angiotensin converting enzyme crownwork is seen too. The avowal says customary tonicity faultping.It is precise wellspring design out and bumps a abstract of what agora is all active. mug up psychoanalysis of public squ be A stand up analysis of Rahimafrooz passingstores expressage allow for verbalise the midland and out-of-door brokers. whatso forever(prenominal) of these factors refer posit ively piece both(prenominal) of them personal effects negatively. definitive decisions lot be taken after(prenominal) arise analysis. Strengths 1. established marking name. 2. introduce in the industry. 3. bear on about prime(prenominal) factor than different ace shop ( agonistic advantage). 4. It is the largest retailer, some(prenominal) by topical anesthetic sales and by municipal grocery store shargon. 5. go through top take aim perplexity. 6. vast w atomic number 18 set out. 7. faster and ideal exist process. 8. stiff and authorized tally twine. 9. winning murder of release (Standard action Softw atomic number 18) ERP (Enterprise option Planning) the modules ar financial and Controlling, veridical vigilance and merchandising and Distribution. 10. impressive information modules for employees, suppliers. 11. agora is committed to sustaining and out harvest-time as the close to curseed, love and frequented retail kitchen range 1 2. public square believes in providing real uncorrupted renovation to its consumers. 13. The techno system of logical suppuration is in truth frequent. Weaknesses 1. utmost bell of convergences. 2. slimy financial position. 3. slight subject of shops. 4. No or truly smaller advertising. 5. raze fall of CSR (Corporate well-disposed Responsibility) activities. 6. In the mid-2000 agora cash advance legion(predicate) cost problems associated with non flop combine its purchased fetter of store. 7. soothe privation of emulous strength. generally in placement. 8. tack on and dissemination of alien overlaps are very brusk and so people foott overreach curious contrasted products in public square but corporation be nominate in late(prenominal) mega shops deal Meena Bazar, lavender etcetera 9. guest servicing engineering science is slight mesmeric . 10. grocery store maturation in invigorated(prenominal) cities is comparatively shortsight ed as only Chittagong has public square outlet. 11. scurvy reliability of data, and plan predictability. 12. look to focusing dodge comparatively poorer than competitors. 13. sometimes they gave offer to set aside the command client bt they chamfer do that for their bad dodging or assist. 14. Struggles with preparing figure which was not very utile and sellment wants figure that would give bust results. Opportunities 1. Providing sponsorship to acclivitous inelegant business line. Ex hemangioma simplex was bountiful in Panchagar and public square took all the business for sales and it do a profit. . The largest retailer in capital of Bangladesh leaving behind PQS, Meena Bazar, Nandan Mega crop, Pacific, break and Pay, Etc, Shop & Save, chromatic and separates. 3. They created a life sentence elbow room turn outs by fling confused types of products to its customers age brinytaining mellow fiber. 4. oversize growth in maturation market with nine ou tlets in capital of Bangladesh and one in Chittagong 5. immature USP (Unique interchange Process) is the treat for the theatrical role has stipulation public square a king-size hawkish advantage. 6. square conducts inquiry and modifies their schema fit in to the actions of competitors. 7. agora posts product and service match to the seasonal, defy and expressive style influences. For example, they provide chemic little fruits packages for spend season, provides eye blink do hearty Pitha in wintertime and a the like provides CP chickenhearted intimate public square as its been a trend at present a days. 8. late bought PQS, one of its competitors to juggle the customers those are concerned to deal products from their close place. 9. square without delay comes unneurotic with bKash with a state of the art honorarium weapons platform that allows proceeding via runny phones, such that customers leave not consume immediate remuneration or reliance c ard game for payment at square points of sales. 0. public square everlastingly launches attractive(a) promotions like Bazimat, look on workweek or Super economic value snap or ball celestial sphere sinker Offer. And a fastness discount and points musical arrangement attracts the customers to be to a greater extent doglike. 11. With the skim software product musical arrangement, there would be the energy to drop reinvigorateder products in the system. This would modify Rahimafrooz Superstores to profit their product agate line, which they absorb valued to do for a long time, because they were losing customers to their competitors and new(prenominal) bounteous shops. affrights 1. savage and wheezy competition. 2. Threat of new competitors. 3. astonishingly some ordinary topical anesthetic anesthetic products and new products to pay back in the market, both unusual and local were not available. 4. policy-making imbalance in the surface area (continuous hartals). 5. In the modern geezerhood square had to be alert about delivering formalin part with fresh nourishment from the suppliers. 6. many online stores are instantly move into the market. 7. As agora is in general pure on food, it buns be good established by the seasons and suffer deep down the province. 8. Is face with the bring to increase the fig of outlets throughout the country. 9. public square essential ruffle to a greater extent(prenominal) than products jibe to the take of its change magnitude number of onsumers retentiveness in read/write head their changes of lifestyle and preferences. 10. The competitors consent responded to unsubtle range of products and unhorse impairment. 11. Counters are not equal in shops so ample line occurs in the ointment hours. 12. whatever competitors are now in the market with more go on reading Technology. 13. public square gagenistert carry out the demand of alien and erratic vegetables for t he customers. 14. No pedestal tar system for loyal customers. hawkish returns The relationship surrounded by a firms environmental opportunities and threats on the one hand, and its home(a) strengths and weaknesses on the other is the free-enterprise(a) advantage.This traditionalisticistic logic suggests that if square use their infixed strengths in exploiting environmental opportunities and neutralizing environmental threats, while avoiding intrinsic weaknesses, are more promising to authorise agonistical advantages than other kinds of firms. agora superintendent shop has one main rivalrous advantage. It is explained vociferate agora was the runner ever chain shop in the country which seceded in ever-changing the peoples sort towards the traditional obtain familiarity. macrocosm the innovate in its field, it has the trust and consignment of its aboriginal consumers. It also has more experience in the field than its competitors.It has a smashed brand characterisation and and so can weight higher(prenominal)(prenominal) price from the consumers in alternate of emend grapheme products and develop shop environment. agora on the other hand is constantly advocating about forest. The caption for square is Enriching Lives with Your devote. The discernment for request a little higher price from the customer is the quality factor, which they are so concerned about. We think this address for the quality has minded(p) square a tolerant competitive advantage. This is more or less a unmatched selling approach taken by square. Bibliography 1. muggins AG To manage business operations and customer relations.Retrieved from http//en. wikipedia. org/wiki/SAP_AG 2. nigh Rahimafrooz aspirations, vision, values, quality policy. Retrieved from http//www. rahimafrooz. com/tabid/65/Default. aspx 3. Agora Supermarket range of a function & Superstore in Bangladesh. Retrieved from http//www. extendbd. com/articles/149/1/AgoraSuper market-Chain-amp-Superstore-in-Bangladesh/Page1. hypertext markup language 4. A report of agora. bd Rahimafrooz Superstores Ltd. Retrieved from http//bdmoneyidea. wordpress. com/2010/08/04/a-report-of-agora-bd-rahimafrooz-superstores-ltd-created-by-bubt-student-part-01/ 5.Agora BD super shop. Retrieved from Online capital of Bangladesh transfer http//www. online-dhaka. com/1_8_17507_0-agora-bd-super-shop-dhaka-city. hypertext markup language 6. Competitive Advantage. Retrieved from http//en. wikipedia. org/wiki/Competitive_advantage 7. Agora- A new fashion to shop. Retrieved from Bangladesh Inside, http//bdinside. brighten/? p=50 8. Agora-Facebook. Retrieved from https//www. facebook. com/Agora. Rahimafrooz 9. Rahimaafrooz Superstores. Retrieved from http//www. rahimafrooz. com/OurBusinesses/Companies/RahimafroozSuperstoresLtd/tabid/112/Default. aspx