Doing Business Globally & Internationally Essay - 1

Doing Business Globally & Internationally - Essay Example In addition, the effects of the exchange rates movements on the partnership are highlighted in the paper. Finally, an analysis of the various aspects of international business is identified in the paper. International business entails the concept of cross-border trade activities between different countries and organizations. The paper examines various aspects of international business by evaluating the partnership between Kellogg and Wilmar International. The essay examines the environmental factors and trends that contributed to the partnership. Moreover, there is a comparative analysis of the first and second entry attempt by Kellogg Company into the Chinese market. The national and organization cultures highlighted in the case study are examined critically in the essay. In addition, the effects of the exchange rates movements on the partnership are highlighted in the paper. Finally, an analysis of the various aspects of international business is identified in the paper. 2 Wilmer International Limited refers to an investment company that operates in various business segments in different parts of the world. The company business activities encompass different parts such as processing and merchandising of lauric and palm oil as well as refining and processing soybean. The company also operates in other segments, which include sales, packaging of various products such as edible oils, flour, grains and rice (Aswathappa 27). The company also engages in the cultivation and milling of palm oil and sugar (Wilmar-international.com 2015). The Chinese economy ranks among the fastest expanding economies in the world. In addition, the authorities in the countries have diversified their political and economic approaches in order to cater for the emergence of globalization of trade (Alon 32). 4 The Chinese government has liberalized the criteria of using the internet that is crucial for marketing activities. Initially, the government controlled most of