Continental Airlines: Flying High with Its Data Warehouse

The air passage industry is a competitive market in which some airlines be profitable while early(a)s be not. During the late 1990s, most airlines were lucrative because fuel costs were relatively get-go and travel was at an all time high amongst flyers. Recently, the airline industry has taken a awful hit due to the increased rate of oil, the 9/11 attacks, and anti-traffic control corpse to name a few. However, Continental Airlines remains one of the largest airlines in the United States holding its rank in fourth come out of the closet amongst other airline companies.Initially, Continental Airlines was not highly regarded because of its development technology (IT) and organizational culture. Unlike other airline companies, Continental Airlines has taken extreme measures by adopting new strategies to overhaul its IT department altogether. The selective information systems Continental had in place was old and outdated because it did not provide information of its most valua ble nodes. The operation Processing Facility (TPF) was the old IBM mainframe system Continentals IT team had during the late 1990s. The system was not designed for customer portion.In order for Continental to accomplish its goals, the IT team realized the need to flip-flop its old mainframe. The IT team determined it needed to integrate into one system by consolidating the airlines disparate customer management relationship (CRM) systems. As a result, Continental joined forces with Tera entropy to build an attempt data warehouse comprised of 25 enterprise systems. The warehouses consist of schedules, reservations, customer profiles and demographics, airline maintenance records and schedules, employee and crew payroll, and customer care (Rainer & Turban, 2008, p.132).Additionally, executives of Continental Airlines were able to develop the Customer Value Metric (CVM), which enables them to determine how much bullion customers spend with its airlines and the costs of flying the customer as well. The data warehouse is a repository of historic data that assist with business operations to include data mining, decision support, and querying applications (Rainer & Turban, 2008, p. 117). Many components make up the data warehouse such as business dimensions in which data is organized by customers, vendors, product, wrong level, and region.The data in various databases are encoded differently and kept historically for many years. Once data enters the warehouse it is not updated. Databases use online transaction impact (OLTP), in which business transactions are bear upon online as they occur. Typically, data warehouses are designed to support decision makers by using online analytical processing (OLAP) for the analysis of mass data by end users. Data is stored in a multidimensional social organization as well. All data in the data warehouse comes from Continental Airlines operational databases which can be relational databases as well.These components enable users access to corporate data for analyzing. Special software such as extract, transform, and load (ETL) are used to process data to later store in a data warehouse. However, only a summary of data is transferred to the warehouse. This data is organized in a form that is lax for end users when accessing. The reason why Continental Airlines remains successful is due to their strategies for improving and enhancing quality customer service with many functions implemented by their IT team.Continental Airlines main focus is increasing customer rewards and incentives of frequent flyers that are loyal customers, while gaining new customers that are profitable too. Continental Airlines contributes its success to the quality customer service and customer satisfaction it provides by expanding its routes and serving meals on every flight. Some airline companies have gone(a) bankrupt while others simply choose not to improve their quality of customer service. As a result, customers have beco me irritated due to the lack of reasonable rates, delays, and strict rules of other airline companies.In closing, information technology is essential for airline companies. Some airline companies may choose to stick with basic airline technology. However, an airline company can enhance its level of customer service and profitability based on the type of changes it needs to make. Executives of an airline company can look to its IT department to strategize ways to utilize information systems that best fits its goals, business practices, mission statement, customer service, and customer satisfaction.

Brown Girl Broownstone by Paule Marshall Essay

Paule Marshall writes about the social issues, the aspects and standards of lack persons living in America. Novels written in 1959 and it explores the black immigrants search for identity in American society. The novel wrote against the stereotypes of the black race and it was a milestone for African-American Fiction. Race and gender be discussed simultaneously as she speaks out against racism and presents her womanish character as being different form the stereotype The novel centres on Selina who suffers a traumatic childhood through to womanhood and has her psyche damaged by comparing herself to the white ideology of what makes a teenage girl beautiful. She feels inadequate because she does not math up to the definition of white elegance She too faces an internal struggle due to the fact that both her parents have differing ideologies. The title Brownstones refers to the milieu in which the telephone exchange characters live.The novel begins in 1939 and it opens with the las t white residence leaving the brownstones and selling/renting to the Barbadian lodge . The house, the acquiring of such and the attitude towards the house defined the characters. The house therefore becomes a central symbolic representation in the novel. The title of the novel signal the life of Selina the brown juxtaposes the girl is synonymous to the racial and gender issues at work in the novel. Placing the brownstones next to the girl browngirl emphasises the importance of personal development and individuality. The marshalls description of the brownstones is real telling and suggested under the thick ivy each house had something distinctively its own these brownstones appear as if they were one house even though individuality is there. But the novel also suggests that theses brownstones all character the same tragic fate. They are all draped in ivy as though grief The novel is divided into four books.Book 1 entitled A Long Day and A long Night it sets up the basic tension b etween n Selinas parents Silla and Deighton (dispute over land). The secondly book is titled Pastoral, Selina who is on the verge of adolescence. Selina who goes to Beryl to realize a sense of freedom here we find . The third book title war corresponds with the world war 2 but is also substantial as a symbol of the Barbadian communitys war against racism as well(p) as the conflict between Silla and Deighton The last book title Selina concludes the novel, rev eals the attempts to come to terms with her baffle as well as a discovery of her true self. The final aspects of her growth are minute in this section. Itis through the relationship with Clive that Selina realizes the numerous similarities between herself and her mother. In the novel the protagonists realizes that the mother is a gent victim of racism rather than her enemy.Major themes in Brown Girl Broownstone1. The Search for Identity2. The racial issues and relationships3. Femininity and Gender4. The Effects of Migratio n/ Capitalism on the individual5. The Relationship between the private and the Public, the individual(prenominal) and the Communal, the Individual vs the Community 6. The Impact of the Environment/ Personal Setting on Personal Development7. familiar Awareness and Exploration8. Nostalgia and the West Indian Condition9. Male/ Female Relationships and FamilyStructural and Technical Devices employ by the Writer1. Form- Bildungsroman, it is written predominantly in 3rd pov. , divided into four books, the use of quotations from the Barbadian community as preludes2. Symbolism- The title brownstone houses, Deightons land, Barbados, the presence and absence of light is symbolic of awareness, knowledge and due date3. Some characters who are symbols are Suggie, Miss Thompson, Miss Mary, Beryl, the Homeowners Association4. Structural Elements- use of West Indian Vernacular (used to show a sense of identity with their West Indian counterparts)5. Characterization (in this novel characters are developed through relationships with other characters along with the setting and the authors description )6. Plot social organization (the plot is linear and chronological allowing for the adequate development of Selina7. Setting New York vs. Barbados and the tension of place

The Great Game, Diplomats and Alliances, 1815-1914 Essay

The Great Game, Diplomats and Alliances, 1815-1914 - Essay ExampleThe tec leave behind also examine whether later generations unfairly minimized their contributions to peace or they played their role in establishing peace. Scope of the Essay As history and policy-making science is a very vast subject, which stems from the offshoot day of the human history, it is not possible to cover the whole subject in one essay. Therefore, the seeker has planned to include the chronological area of 1815 to 1814 in order to discuss the major diplomacies and political alliances organise during that particular time. Moreover, if we talk about the countries that this essay would cover, again history involves the political and social situations of all countries of the world, which is not easy to be covered in one essay. Therefore, the researcher has planned to narrow his/her focus to quintuple major political powers of that time which include Russia and Great Britain (the two peripheral powers) a nd Austria, France, and Prussia (Central European Powers). The whole research will revolve around the major political and diplomatic roles of these five countries in political development, as well as in establishing peace in the world. The essay will also include the political systems of these countries and their influence on the political setups of neighboring countries. Moreover, the essay will also include a intervention on why later generations seemed to have minimized their efforts in meeting the requirements of establishing peace in the world.

American History - 8 Essay Example | Topics and Well Written Essays - 1250 words

American History - 8 - canvass Example____ Bruce Baston ______ Development of a new national culture Advertisement needs increased boy of Protestant Clergyman worked voluntarily for the American army Love for Jesus made Sunday a Jesus day First cargo started and completed its journey Religious activities increased Drinkers said to be bad people of the society Do the right was a motive Would be the cause of upcoming border disputes Twelve failed businessmen made best organizations and conquered the world of business 3. ____ The big Plan ______ Senator, Huey P. Long presented Long Plan. A limited amount of wealth should be allocated to people. Excessive amount of wealth, which a individual has in addition to the wealth limit, should go to government for public usage. Capital levy tax should be there and with increasing wealth, tax rate should be increased. Inheritance tax should be imposed so that people receiving inheritance wealth should be restricted to its usag e and extra amount should go to government. constrictive imcome tax for those earning more than 1,000,000 per year. All taxes should be paid by fortune holders and not common people. Limits for break away survival of everyone. Wealth of the land belongs to people of the land. The powerful should work for the well being of all by bordering their fortune. 4. _____ Cultural conflicts between Black and White ________ US companies started trading with Negros in Africa, West Indies, South and primordial America Universal Negro Improvement Association was established to discourage race Rubber and devolve companies established in Liberia by White Writers and great thinkers played a major role in the culture change of America A majority of Negros started migrating in New York cause a sovereign cultural change in America Conflicts arise between white and black due to diagonal publications Idea of merging culture failed and white and black become enemy England and France wer e the only countries considered to keep Liberia Writers started sermon black separatism, rather than a continued quest for racial Integration. Negros Association becomes onerous to destroy 5. _ The Ku Klux Klan 1924__ Klan uses Print Media to deliver its message to white supremacy The Klan published The Good Citizen and The Klans dispute for American A woman published America for Americans from Ku Klux Klan Hail Mary, Mother of God, was on everyones lips privilege given to Ku Klux Klan under the Constitution of the United States of America Individualism cannot be maintained as the knowledgeability of society Christians tried to grab the society Laissez Faire abandoned Inequality of tyrannies, dominations and injustice spread in the agricultural This lead American Individualism in the state. Part Two Essays After reading the chapters, write iii essays/discussion questions 1. Explain the significance of American Individualism. 2. What effects did the Red Cross servi ces have in the United States? 3. Explore the impact of the cabinet meeting. Was it a success or foolish act? wherefore? From the above list, respond to one of the above questions 1. American call themselves the

The history of manufacturing worldwide and its influence on societies Essay

The history of manufacturing worldwide and its influence on societies and global power - examine ExampleIt was from this that the world saw increased food production.Whitten, O. (1997, pg2) says that it was during this period that the agricultural sector benefited from production of machines to replace the existing ones which proved to be unproductive.It isrationalto argue that the economy of the world has beenindependentof the suppuration in agriculture. This is because as the agricultural sector made some steps the economy made some component growth. The manufacturing of goods in the whole world increased. More profits than beforewere indicated. The availability of raw materials was another chemical element that contributed to thegrowthof manufacturing industries. It is common knowledge that theproductionindustries need a constant supply of raw materials. growing of technology that enabled thegrowthof certain crops in deferent areas where they could notgrowbefore proved to be significant infactorydevelopment. These factories enhanced the increase in suppler which meant that more food was available for forgiving consumption thanbefore. Mills, J (2002, pg53) argues that the increase in the food production was in tandem with the increase in economy.World manufacturing companies are now makingprofit. In all sectors of life, thingshave been broughtto the footsteps of the people. It isrationaltoindicatethat, talking of the world manufacturing one is at the same time talking about globalization. New machines have interminably been manufactured and in the process, increase theproductionof goods. The technology, morespecificthe preservation methods, provided achancefor thegrowthof industries. Transportation systems improved tremendously. As a result, machines that cannot be manufactured in deferent areaswere transported.This made it contingent to have the industries spreading to all corners of the world.Proficient management system in all business, as come ou tby Trautman et al (2008, n.p), is

ABC Company Case Study Example | Topics and Well Written Essays - 1250 words - 1

rudiment Company - Case Study ExampleAs the discussion stresses Carl Robbins was the HR specialist responsible for complete this task. He had been working for the company for six months and prior to this projects he had been doing to good job for the company. This new recruitment project was Carl responsibility and he was accountable for its implementation. Carl had to report to Monica Carrol, operation manager, who was the beneficiary of the extra supply of childbed. The social occasion of this paper is to analyze the events that occurred at ABC during the hiring process of 15 new employees in order to realize solution on how to ABC can improve its human resource function and directly struggle with the mishaps associated with recruiting event. Carl took on this recruiting project for which he felt confident he could perform without any setbacks. He was not recruiting a single employee. His job entailed hiring 15 people. There no specific details on the look study on whether or not Monica obligated him to perform a fast-track recruiting process. In order to aim 15 employees Carl should have interviewed 5 to 10 candidates per strength. This implies that he needed to perform over 100 interviews. forward to selecting an interview Carl was suppose to look at 200-500 resumes to select the 15 trainees. This hypothetical metrics would be seemly for skilled workers. If the 15 jobs were unskilled workers 100 interviews would be satisfactory. Under a rush scenario for unskilled labor at least 50 interviews would have to perform which comes out to about 3 interviews per job position There also other procedures associated with a recruiting process. The 5 steps of a selection process ar application materials, employment interviews, tests, background investigation, and decision to hire.

Urban Growth Policy within your Community Research Paper

Urban Growth Policy within your Community - search Paper ExampleDevelopment of good policies to govern cities would check off a strategic and conducive short letter environment, better infrastructural services to the residence and better standards of living to the residents. The relationship between the policy makers and the residence of unalike cities fluctuates depending on the policies, government development and behavior. The urban policies in the cities be aimed at ensuring job creation and lodgement to the residence, this is achieved through an urban based development policy from the federal government. Policies are made in much(prenominal) a way that employers in the urban areas do not suffer (Gottlieb, 2007). This done by ensuring that they take in from the incentives based on their places of business. The urban policies take in crackd that alpha facilities such as the places for markets, cultural centers and other important facilities are integrated in specific locations so as to maximize the use of space and ensure creativity within the cities. Though development advancement as well as the management of general properties in the cities has proved to be crucial to its economic prosperity, the vulnerable groups in the society face a stiff challenge in coping with these policies. This is basically attributed by the urban policies that privatized public properties thus criminating them when these policies are applied. Sprawl growth The urban Sprawl is attracted by the opportunities in the markets, therefore making it unmanageable it difficult to be controlled by a single city policy. Control of the Sprawl growth is both a responsibility of the local and the federal government. The coordination between the rural and the urban authorities should be enhanced to ensure that pressure on land use meant for development of industries does not encourage development of Sprawls. Los Angeles is one of the cities that have embraced smart growth at the expense of Sprawl growth with the aim of a future sustainability (Gottlieb, 2007). Los Angeles disembark Use Policy The strategic position of Los Angeles city makes it one of the most important international care centers. The market forces and the policies governing land are some of challenges that the industrial development in the city face. The market trends and policies governing the public properties are regionally and nationally influenced. Some policies and business activities in the port of Los Angeles whitethorn not be handled by the city. However continuous conversion of industrial land to residential places has prompted the citys policy makers to develop policies that would protect industrial Land from being depleted. Citing from the city policy on land use, the city would be able to handle the trend of unemployment and low standards of living by ontogeny industries that would sustain the residents. The policy is aimed at developing criteria of limiting the construction of residential areas at the expense of industrialization. The policy also aims at preserving and increasing the number of jobs in the city by attracting and increasing investments in the industrial sector through the land use policy. From statistics, the city added over a million new residents and in a span of twenty five years, contrary to this over 50, 000 jobs were lost (Estolano, 2008). Development of real estates was the study driving force towards the high population increase with less concern in job creation.