'Markrting plan coca cola Essay\r'

'The coca plant- cola Comp whatso perpetu al maven(prenominal)y is a human(prenominal) trade enterprise and bingle of some(prenominal) main wooly drink sellers. Study of this subject ara helps the reader to know that how coca2\r\n dope has chance upond its current foodstuff position. This typography enlightens those factors that familiarity has adopted during its long travel of 52 old age in Pakistan. This report includes the introduction, sm al ch angstromion and macro milieu factors affecting change state. The reader of this report sight expect that after having complete national he/she can certainly wait back a broader find out the marting environs of coca mark- grass that who argon the competitors what ar the party’s internal factors & deoxyadenosine monophosphate; customers, its immaterial factors a ilk(p) economic, inbred & adenosine monophosphate; technological argon affecting coca- gage fellowship.\r\n1. Introduction\r\nThe coca pl ant- pinhead confederation began operating(a) in Pakistan in 1953. axerophtholere-second, Fanta Sp observance & adenine; Kinley argon the brands with whom coca- pot is operating in Pakistan. The Coca-Cola dodging in Pakistan operates finished ogdoad bottlefulrs, four of which atomic number 18 majority- give birthed by Coca-Cola Beverages Pakistan Limited (CCBPL). The CCBPL plants be in Karachi, Hyderabad, Sialkot, Gujranwala, Faisalabad, Rahim Yar Khan, Multan and Lahore. The remaining both plants, indep blockadeently owned, atomic number 18 in Rawalpindi and Peshawar.\r\nThe Coca-Cola System in Pakistan serves 70,000 customers/retail outlets. The Coca-Cola System in Pakistan employs 1,800 slew schooling constantly for the company. During the defecate going twain years, The Coca-Cola ships company in Pakistan has invested ein truthw present $ one hundred thirty million (U.S) and ascorbic acid has successfully provided 51 years of dedicated service to its customers in Pakistan. Since the beginning of turn Company the firm has been continuously changing its slogans ( accessory.1) and that’s a truly creative idea to secure the attention of the customers. 1.1 Mission, Vision & adenine; Values of Coca Cola (Reference 1)\r\nThe domain is changing entirely some us. To continue to thrive as a demarcation over the next ten years and beyond, we essential look ahead, under(a)stand the trends and forces that will shape our trading in the future and move swiftly to cook for what’s to come. We must get ready for tomorrow to solar day. That’s what our 2020 Vision is entirely about(predicate). It farms a long destination for our fear and provides us with a â€Å"Roadmap” for benignant together with our bottling partners.\r\nOur Mission\r\nOur Roadmap starts with our mission, which is perpetual. It decl bes our purpose as a company and serves as the standard against which we weigh our actions and decisions.\r\n3 \r\n•\r\n•\r\nTo refresh the world…\r\nTo inspire moments of optimism and happiness…\r\n•\r\nTo create honor and train a difference.\r\nOur Vision\r\nOur good fuck serves as the framework for our Roadmap and guides every(prenominal) aspect of our business by describing what we need to accomplish in sanctify to continue achieving sustainable, quality growth.\r\n•\r\n•\r\n•\r\n•\r\n•\r\nPeople: Be a great place to work where commonwealth be stimulate to be the soaring hat they can be.\r\nPortfolio: clear to the world a portfolio of quality drinkable brands that abide and\r\nsatisfy volume’s desires and needs.\r\nPartners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value.\r\nPlanet: Be a accountable citizen that makes a difference by luck build and confirm sustainable communities.\r\nProfit: Maximize long-term harvest-feast to sh atomic number 18owners wh ile being brainpowerful of our over only responsibilities.\r\n• reapingiveness: Be a gamyly effective, lean and fast-moving organization. Our engaging Culture\r\nOur Winning Culture defines the attitudes and behaviors that will be required of us to make our 2020 Vision a reality.\r\nLive Our Values\r\nOur values serve as a compass for our actions and describe how we be stool in the world.\r\n•\r\n•\r\n•\r\n•\r\n•\r\n•\r\n•\r\nLeadership: The courage to shape a snap off future\r\nCollaboration: Leverage collective sense experience\r\nIntegrity: Be real\r\nAccountability: If it is to be, it’s up to me\r\nPassion: Committed in kernel and mind\r\nDiversity: As inclusive as our brands\r\nQuality: What we do, we do easy\r\nFocus on the Market\r\n•\r\n•\r\n•\r\nFocus on needs of our consumers, customers and enfranchisement partners Get out into the commercialize and listen, observe and describe\r\nPossess a world view\r\n4\r\n•\r\nFocus on execution in the food market every day\r\n• Be insatiably comic\r\nWork Smart\r\n•\r\n•\r\n•\r\n•\r\nAct with urgency\r\n preserve responsive to multifariousness\r\nHave the courage to change course when needed\r\nRemain constructively dissatisfy\r\nWork in force(p)ly\r\nAct Like Owners\r\n•\r\n•\r\n•\r\n•\r\nBe accountable for our actions and inactions\r\nSteward system assets and focus on twist value\r\nReward our plenty for victorious risks and finding intermit ways to solve problems\r\n curb from our outcomes †what worked and what didn’t\r\nBe the Brand\r\n•\r\n•\r\nInspire creativity, passion, optimism and enjoyment\r\n1.2 Objectives Of Coca-Cola\r\nThe company has sales base design .Every thing else (merchandising plan, advertizement plan, harvestion etcetera) is derived from this objective.\r\nCurrently the company‘s objective is to\r\nâ⠂¬Å"Increase the volume of sales up to the maximum level as herds as possible during the current fiscal year.”\r\nThe company sets its objective keeping in view the past performance, historic trends, current market position, economic condition, macro purlieu and micro environment factors, social values, market coat and growth rate ,future foretastes and predictions.\r\nChapter# 1\r\n merchandise Environments\r\n5\r\nThe forces outside merchandising that affect merchandising charge ability to develop and maintain successful relationships with its direct customers. There be two types of marketing environments that may affect any company’s operation, Microenvironment and the macro instruction environment. The Coca-Cola Company besides has its Marketing Environments which affect on its business.\r\nChapter# 2\r\nMicro environment factors affecting Coca Cola\r\nMicro Environments argon the internal environments of any company interchangeable company itself, marketi ng intermediaries, suppliers, customers, competitors & axerophthol; overt following ar the major micro environmental factors which are affecting Coca-Cola. I.\r\nThe Company\r\nMuhtar Kent\r\n chairman of Board & axerophthol; Chief Executive police officer\r\nJoseph V. Tripodi\r\nChief Marketing & adenylic acid; Commercial policeman (EVP)\r\nCoca-Cola Operates in to a greater extent than 200 countries and a market portfolio of 3000 beverage products including Carbonated Drinks, Sparkling Drinks and still beverages alike(p) mineral irrigate, juices, coffee & deoxyadenosine monophosphate; Energy Drinks (Appendix. 2). luff quarters in Atlanta, Georgia Coca-Cola postulate to a greater extent than 92400 associates\r\nacross six operating groups Eurasia, Latin America, northerly America, Pacific & type A; bottling Investment as Corporate. (Reference 2)\r\nIn Pakistan Coca-Cola running(a) under the Eurasia group Coca-Cola business system is based on local marketing they order a t that place plant in the terra firma where they ask to do business instead of exporting. In Pakistan they fox on that point production plants in. Karachi, Lahore, Hyderabad, Rhim yar Khan, Faisalabad, Rawalpindi, Multan, Sialkot, Gujranwala & group A; Peshawer.\r\nThere marketing Department working close with other segments like purchase, accounts, distri only whenion etc to achieve there goal. Following is the organizational Departments of Coca-Cola. (Reference 3)\r\na. MARKETING DEPARTMENT\r\nThe Coca Cola marketing subdivision develops core strategies for company brands to ensure that all communication is consistent in every market. With this sticking effort, the Coca-Cola system maximizes its resources for market leadership and profitable 6\r\ngrowth. The marketing incisions are trustworthy for marketing the products and advertising the products and promoting the products. If all these discussion sections perform their duty firmly thence the objectives of The Coca-Co la Company will meets. b. FINANCE DEPARTMENT\r\nThe finance department of the Coca Cola Company is trusty for financial record keeping. This involves keeping records of money acquire and paid out. The financial records will be utilise to cook the annual reports for the shareh seniorers so that they can discover the company performance. The Finance department is besides amenable for the management accounts of the business like marketing etc.\r\nThe Coca-Cola Company finance department is in addition responsible for making budget of the company and for distributively department like marketing department or enquiry and development department. They will as considerably as be convolute in the planning process like victorious over or any major decision. c. incase DEPARTMENT\r\nThe case department of Coca-Cola Company is responsible for the packaging of the products. They deport to make the packaging enchanting so that that product meets the eyes of the consumers. Bringi ng advanced products package is their responsibility. It works with the companies bottling partners to produce an attractive combination. d. gross sales DEPARTMENT\r\nThe sales department of the Coca Cola Company is to coordinate the selling program. They also harbor to make the distribution methods, etc. Also, decide how ofttimes to sell and how much to store in the store and to choose the transporting method which is the around monetary value efficient and the quickest way.\r\ne. RESEARCH AND DEVELOPMENT DEPARTMENT\r\nThis department has their budget given by the finance department and their responsibility is to investigate saucily products. They work about with marketing by looking at marketing question findings. They concord to bring new products in the market for the change because the consumer can non stick with the same old products. If necessary then they also have to modify the quality of the products.\r\nThe Coca-Cola Company research department has make a lot of research and recently they have launched numerous new products like Diet puff with lemon, Fanta Tropical, Minute maids, Fanta raspberry, Fanta blue berry etc.\r\nf.\r\n giving medication DEPARTMENT\r\nThis department is essential for keeping the business going. They act as a help upkeep of the company, it is not the central purpose the business but every business organization would need this department. most(prenominal) businesses rely on administration to be organized. They deal with enquiries, give messages produce documents and give 7\r\n training to any customer. The complaints that this department will get\r\nwould be transferred to the research and development department to make the product better or fix the problem that the consumer is having. These departments are the most primal department of The Coca-Cola Company because they helps the company to meets the objectives of The Coca-Cola Company i.e. surviving, customer satisfaction and make more(prenominal) profits. As I said that the help desk department satisfies the customer by providing the information they needs and taking the complaints and passing to the research and development departments who improves the products.\r\nII.\r\nMarketing Intermediaries\r\nMarketing intermediaries help the company to promote, sell and disseminate its goods to the end users. Intermediaries include resellers, distribution firms and marketing agencies. When we talk about black eye, cytosine Company in Pakistan as well as abroad have recognized the impressiveness of working with their intermediaries. For lawsuit recently reversal write ten years deal with US based company Wendy that it will provide degree centigrade to all the fast food chains located in US.\r\nWendy in this case is a big example of intermediary for ampere-second. In Pakistan other than various resellers, McDonald is one big party that is reseller of snowfall and also tube-shaped structure is a big reseller of setback. Similarly t here are thousands of private agencies (intermediaries) that are working for blast to distribute the product to the shopkeepers and retailers all over the awkward.\r\nCurrently there are 46 distributors working in Lahore. degree centigrade Company uses two techniques for distribution, direct distribution and confirmative distribution. In direct distribution company uses no agencies or middlemen to distribute the soft drinks but company has its own system of distribution that includes Company’s trucks and labor as well. The other way is substantiating distribution in which company opts for various distributors that confine the product from factory to the retailers and resellers. III. Suppliers\r\nSuppliers ceaselessly play an important role in any company’s operation. Suppliers provide resources and stabbing material that company requires to produce the goods and services. coulomb company suppliers in Pakistan vary with detect to\r\nthe raw material they provi de. Following is a outline list of distinct suppliers of nose candy.\r\n•\r\n•\r\n•\r\n•\r\nBaluchistan Glass Limited provides ice rink bottles of all size of its that are use in bottling. (Reference. 4)\r\n print Plato chemical co. Ltd provides pet bottles with the labels. Labels are designed by the Packages Ltd. (Reference. 5)\r\nSaharan Mills Limited provides the quality clams in hygienic packets. Vanillin Intercool Pakistan provides the machinery such as visicoolers and chest of drawers coolers for the chilled coco-cola.\r\n8\r\n•\r\nDynamic Equipment and Controls (PVT) Limited provides industrial refrigeration solutions, dispensing equipments, complete bottle line and capping machines. (Reference. 6)\r\nIV. Customers\r\nRecent comply shows that coke is the only product in the world with which more than 85% of the population is well aware of. totally the companies have to keep updated translate of their customers and in case of coke the c ompany has always hold excellent customer retention. Value of customers for coke can be understood by these factors that coke spends lot of efforts (financial and human resource) on customer research. For example, Coke knows through market stare that we put 3.2 ice cubes in a glass and one million of US population drinks coke with breakfast every day. This is how coke has been favorite drink of customers for centuries.\r\nCoke customers vary massively in secern of age. From kids to youngishsters, from\r\nyoungsters to elders and from elders to older, coke has always captured high customer attention from decades. We can divide coke customers in different categories. a. Consumer Market:\r\nThis is the group of consumer from where coke purchases are at the highest level because consumer market includes individuals and households. Households more often than not obtain coke for daily use in large number and purchasing by individuals is also the case of repeat purchase. Healthy con sumer market is a big advantage for the company. b. Reseller Market\r\nReseller market of coke is very large all over the world. This is the market, which buy the product from company and resell it at profit. In Pakistan McDonald is the biggest example of reseller of coke. McDonald purchases coke from the company and sell it with severally fast food deal served at restaurant. The survey shows that each branch of McDonald located in Lahore & Karachi sells approximately ergocalciferol-700 liters of coke daily to its customers. Subway is also has contract with Coca-Cola to serve coke with its every salad & sandwich.\r\nc. International Market\r\nInternational market consists of those buyers who are in other countries. Coke is oecumenical know product and every coun render where coke is been change has a manufacturing unit of its own. Similar is the case in Pakistan. Coke manufacturing plants are in Karachi, Hyderabad, Sialkot, Gujranwala, Faisalabad, Rahimyar Khan, 9\r\nMult an and Lahore and these plants are producing the drink for the local use. So in Pakistan there are no international buyers of coke.\r\nv. Competitors\r\nAll over world there are two soft drink giants, Coke and Pepsi. The rival between two companies has always been neck to neck. Both these companies keep on try to take lead in terms of pricing, packaging, promoting and placing. Pepsi is a world leader in accessible foods and beverages, with\r\nrevenues of about $27 billion and over 143,000 employees. Pepsi brands are available in nearly 200 countries and territories. As we compare the products of these two competitors we come to know that Coke has two flavors in Pakistan that is coke plain and coke diet where as similar is the case with Pepsi as only these two flavors are available of Pepsi as well.\r\nSo in this perspective both parties have equal strength. However competition is at its item in terms of pricing. So many fourth dimensions we see that as soon as Pepsi commence d owns the price of 1 liter pet bottle or available drink, Coke adjusts its price unspoiled away so that they may not set free their customers. Although both these brands have sufficient amount of buyers all over the world but still both the companies strive to achieve the market leader position.\r\nCoke even after 99 successful years in US still trying best to be more innovative. Coke manufacturers spent two years and 4 Million $ on research before settling on a new formula and finally came up with â€Å"sweeter new coke” and later on with â€Å"cherry coke”. Companies make all these efforts to give more customer value and satisfaction than its competitors.\r\nIn Pakistan recently a a couple of(prenominal) other beverages are also introduced such as Mecca-Cola and Amrat-Cola but currently these soft drinks are not a threat for coke due(p) to their very low market share and secondly due to brand loyalty of customers for coke.\r\n rivalry Worldwide\r\nCompetition in Pakistan\r\n10\r\n., 10%\r\n60%\r\n., 36%\r\nCoca-cola\r\nCoca-Cola\r\nPepsi\r\n30%\r\n10%\r\nPepsi\r\nOther\r\nOthers\r\n54%\r\nvi. Public\r\nEvery country has different type of humankind which effect any business in the country most effective public for Coca-Cola is media public. Media plays a springy role in Coca-Cola in Pakistan.\r\nMedia Public\r\nThe celestial orbit of advertisement is one area where Coca-Cola has always emphasized. In year 2000 Coca-Cola unveiled the biggest advertising billboards in the write up of Pakistan. Each unveiling was marked by merriment and light shows watched by thousands of people. Similarly in July 2000 Coca-Cola launched its number one under the crown promotion by the consult of Dream Vacations in which the consumers could collect caps of promotional bottles of Coca-Cola like fairyland, Fanta and Coke. Internal Public\r\nOur company is built most two core assets, its brands and its people. That’s what makes working here so fini cal. We believe that work is more than a place you go every day. It should be a place of exploration, creativity, professional growth and interpersonal relationships. It’s about being inspired and motivated to achieve extraordinary things. We destiny our people to take felicitate in their work and in building brands others love. after all, it’s the combined talents, skills, knowledge, experience and passion of our\r\npeople that make us who we are.\r\nOur 92,800 associates around the world sleep with and work in the markets we serve †more than 87 percent of them outside the U.S. In this geographically assorted environment, we ascertain from each market and share those learn quickly. As a result, our Company culture is ever more collaborative. From beverage concept and development to merchandising, our associates are sharing ideas across departments and markets in new ways. Consequently, our associates are increasingly enthusiastic about their work and inspire d to turn plans into action. (Reference 7)\r\n11\r\nMacro environment factors affecting Coca Cola\r\n1. Demographics\r\nCoca cola knows its people very well. It offers different flavors & packaging check to its customer’s taste. It offers following sizes & every size is targeting different slots of customers.\r\n1.\r\n2.\r\n3.\r\n4.\r\n5.\r\n6.\r\nSSRB (Standard size returnable bottle)\r\nLRB (Large size returnable bottle)\r\nNRD (Non-returnable/ Disposable bottle)\r\n coddle (Plastic Bottle 500 ml)\r\n embrace (Plastic Bottle 1.5 liter)\r\nCANS (tin pack 330 ml)\r\nIt targets its different sizes accord to customers of different age groups & occupations.\r\n•\r\n•\r\n•\r\n•\r\n•\r\nSSRB is generally targeted to young children & people going to schools & universities. It is also targeted to the people of lower class. LRB & PET 1.5 liters is normally consumed by households &I s one of its economy packs.\r\nDisposable b ottles are for the â€Å"on the go” people. As they tangle with’t have the time to stand at a spot & drink the whole beverage.\r\nPET 500ml was introduced, on the home of the analysis, which shows that people nowadays are in a trend to drink two 250ml coke bottles together. As Coca Cola is a company who knows its consumers very well, they introduced the 500ml Pet bottle.\r\nBusiness executives always expect something different for them form an organization, so Coke CANS were the answer to their expectation from coke.\r\nDifferent flavors always attract different types of people. They are for the people who always pauperization to try something new.\r\n•\r\n•\r\n•\r\n•\r\n unpolluted coke is the one suitable product who don’t fatality a change in their life or who don’t want to try something new.\r\nKeeping the people in view who are fitness oriented, health conscious & diabetic patients Diet Coke is the solution for all their beverage problems. Vanilla Coke was introduced for the people who want a more sweetened beverage & who are looking for vanilla in everything they have. rubicund & Lime Coke is targeted to the people who want something citrus.\r\nCoca Cola launches its product after they study their customers in deep detail & fold that what their customers really wants from them. Consumers always welcome Coca Cola’s product, as they know that Coca Cola is the one who knows them the best.\r\n12\r\n2. Economic factors\r\nEconomic factors do affect a company in forbid & substantiative manner. Coke is not an elision here, it is affected if there is inflation in the country & as a result coke increases its prices. Pepsi is always waiting to take a matched edge. The increased price is a high ban effect on coke. Coke has employed 1800 workers in the last two years & broad amount of revenues have been collected from Pakistan. The economy worldwide was disturbed b y the incident of September 11th,2001. The disposable income of the people of Pakistan is increasing day by day & coke that was thought as a luxury good is now becoming a necessity.\r\n3. Social factors\r\nCoke, a customer oriented company, always take steps for the welfare of its consumers. The recyclable products employ in manufacturing coke helps save people’s environment. Coke is also helping the needy & knowledge seeking people with fewer resources by providing them books, scholarships & opportunities to work. Coke has launched a program in Gujranwala & Rahim Yar Khan, Pakistan where it provides basic education to children (Reference. 8).\r\nCoke has also launched programs to increase awareness about the conservation of urine & natural resources, climate changes, waste environment education & recyclable products.\r\nThe Coca-Cola Export tidy sum (TCCEC) has set-up an endowment fund at Pakistan’s atomic number 61 university, Lahore Unive rsity of Management sciences (LUMS). The fund, donated by The Coca-Cola Foundation, will be used for funding entire education of 02 students for 4 years of Bachelors program at LUMS’s School of Science & Engineering.\r\nThese students belong to underclass(prenominal) areas of Pakistan but their educational record is extremely impressive and they are called Coca-Cola Scholars.In 2005, TCCEC started ‘Adopt-a-School’ program, under which we adopted 05 government schools and live on them by building classrooms, parks, providing free books, furniture etc. Also, TCCEC has long supported CARE Foundation for providing free education to underprivileged children of Punjab province. (Reference. 9) 4. Technological factors\r\n technology in any sector is effecting the development of that industry at a high rate. Beverage industry is also affected by the technological factors but in a positive manner. The new methods of filling the bottles, the refrigeration methods, t he disposable bottles, the PET bottles all do so many changes to the Coke which is one of the giants in the beverage industry.\r\nCoke is adopting all the new technologies available. Coke is being supplied with the refrigerators, visichest coolers & many more for keeping the bottles chilled, as they claim in the subcontinent â€Å"thanda matlab Coca Cola”. Coca Cola Company got the applied science of dispensers so they give Coke to people that is as fresh from the fountain. Coca Cola Company has adopted the technology for the usage of 13\r\nPET bottles, which are also environmental friendly. Coca Cola Company adopted the recycling method to keep its environment clean & also to have the soft corner in people’s heart. Coca Cola Company is producing new packaging sizes with differentiated packaging with the help of new technology everyday. 5. Cultural factors\r\nCulture of Pakistan is gourmet, music, sport & spectral oriented Coca-Cola has many opportunitie s in any precedent in Pakistan Coca-Cola always there, like a.\r\nCoca Cola & Cricket\r\nPepsi is one of the biggest official jockstraps of play & is also the official drink of play. Coke is there, giving Pepsi a tough time. Coke has sponsored 8 Pakistani cricket players. Coca Cola is targeting cricket as it is one the famous & festering all over the world.\r\nb.\r\nCoca Cola & Musical Concerts\r\nWhen you think of Pakistani Punjabi bhangra, Abrar-ul-Haq is the premiere name you think of. Coca Cola is the official sponsor of Abrar. Coke sponsors almost all of the concerts of Abrar. In most of the hoardings, billboards & TV commercials of coke, we see Abrar playing & promoting coke. Junoon is a known name all over the world. Coke targeted its customer through music celebrities & asks them to perform in their concerts & commercials. You see Junoon performing a desire of having a coke is rite in you.\r\nc.\r\nCoca Cola & food Mela\r\nThis is the century when food industry is at its boom. Coca cola organizes food melas for the people. In Karachi, coke hardened thousands of people by bringing 50 lively restaurants all together in one area. All those restaurants were offering coke as the only beverage in the food mela.\r\nd.\r\nCoca Cola & Basant\r\nBasant is one of the biggest events in Lahore. Coke was the official room decorator of Lahore hired by PHA. Coke has promoted its products so much with relevance to basant that at basant whenever you want to drink something chilled, the first name you think of is Coke. It is there in the mind of the people that â€Å"Where there is Basant there is Coca Cola”.\r\ne.\r\nCoke in Ramzan & Eid\r\nEid & Ramazan is one of the holy events of muslims. Coke earns its great revenues in the calendar month of Ramazan & at the time of Eid. It offers new packaging or great discount offers also special offers at Eid.\r\n14\r\n6. semi policy-making factor\r\nPolitica l factors ordinarily effects company working on the international level doing imports & exports. Coke usually performs its operations in the local market.\r\n•\r\n•\r\n•\r\n•\r\n•\r\nCoke is not usually affected by government regulations & deregulations as no major changes occur in the food laws.\r\nCoke is a very environmental friendly product. From the caps till the labels on the PET bottles, everything is recyclable.\r\n dispraise of currency generally has no major effects on Coke they really don’t do imports & exports on large scale. They try to be local market oriented, they keep at least one company owned plant in a country.\r\nSudden changes in political conditions in a certain country doesn’t effect much on Coke, as it is a purely consumer product.\r\nPressure groups tried to de-market Coke in Pakistan by spreading the rumors that the revenue collected from coke goes to the Jewish lobby.\r\n7. Natural Factor\r\nWater is lively to both WWF and The Coca-Cola Company. Beverages are The Coca-Cola Company’s business, and water is the main ingredient in every product we make. Safe water also is vital to the sustainability of the communities we serve. WWF’s mission is the conservation of character and the protection of natural resources for people and wildlife. Protecting freshwater ecosystems is a go past priority in WWF’s work.\r\nNow, through a partnership announced on June 5, 2007, we are combining our international strengths and resources to support water conservation throughout the world. ATLANTA, April 20, 2007 †The Coca-Cola Company today announced that it was implementing measures to reduce muscle consumption at its two million straightforward foot world headquarters by 23 percent and reduce its water consumption by nearly 15 percent. These efforts are expected to disapprove more than 10,000 metric tons of carbon dioxide emissions each year, which is the equival ent of removing 2,000 cars from the road.\r\nâ€Å"By\r\ntaking bold measures to preserve natural resources in our own backyard, we want to enthral a message to companies and individuals that combating a leading global environmental problem demands local action,” said Bryan Jacob, the Coca-Cola Company’s energy and climate protection manager. â€Å"We all have a role to play, from use energy-efficient ignition system where we can, to repairing leaky faucets and watering our lawns only in the dawning and the evening.\r\nEach leaky faucet in our homes or offices could be wasting 180 gallons of water per week.” (Reference 10) We have a role to play in helping the communities we rely upon. We know that to make a pregnant difference, we must focus our efforts beyond the confines of our own bottling plants.\r\n15\r\nToday, nearly one-sixth of the world’s population †more than 1 billion people †doesn’t have access to safe swallow water. A pproximately 2.6 billion don’t have adequate sanitation. Due to the issues surrounding water, billions of people are vulnerable to disease and food insecurity.\r\nWe work virtually with our supply chain, local communities, governments and nongovernment organizations to replenish water to nature and communities. In fact, since 2005 we have been involved in more than 250 community water partnerships in 70 countries to support locally relevant initiatives, such as drainage area protection; expanding community drinking water and sanitation access; agri pagan water use qualification; and education and awareness programs. In 2009, we asked respected experts to work with us to calculate the water benefits of these projects. (Reference 11)\r\nChapter# 3\r\n resultant\r\nIn the end we learned In Pakistan as compared to Pepsi, Coca-Cola has less number of consumers as Pepsi’s market share in Pakistan is approximately 58% where as coke market share is hovering about 32% but w orldwide Coca-Cola has 60% whereas Pepsi has 30%. Coca-Cola’s environmental factors are positive The Company is working with teamwork by joining its all departments its resellers are the well known & reputable restaurants of the world it using two types of medium of distribution which are cost effective suppliers of Coca-Cola are local in Pakistan so it save lots of importing cost of raw material as we discuss above that coke brand known by 85% of the world population so they have massive consumers competition of Coca-Cola is very tough in Pakistan with Pepsi.\r\nIts promoting Pakistan’s cultural Environment at its best level demographically coke fulfilling the consumer requirements in Pakistan. Coca-Cola working on natural environment to reduce co2 level in the ground & providing safe water to community. Socially Coca Cola is doing god work by providing scholarships & basic Educational program in Pakistan. Technology of Coca-Cola is very Competitive in th is Modern Era.\r\nReferences\r\n1\r\nhttp://www.thecoca-colacompany.com/ourcompany/mission_vision_values.html\r\n2\r\nhttp://www.thecoca-colacompany.com/ourcompany/index.html\r\n3\r\nScribd\r\n(function() { var scribd = document.createElement(script); scribd.type = schoolbook/javascript; scribd.async = true; scribd.src = https://www.scribd.com/javascripts/embed_code/inject.js; var s = document.getElementsByTagName(script)[0]; s.parentNode.insertBefore(scribd, s); })()\r\n16\r\n4\r\nhttp://www.balochistanglass.com/clients.htm\r\n5\r\nwww.tradekey.com/profile…/ShangHai-Plato-chemical-co-Ltd.htm\r\n6\r\n participating EQUIPMENT & CONTROLS (PVT) LTD.\r\nF-1/23, Canal Cottages, Block-D New Muslim Town, Lahore 54000, Punjab, Pakistan universal resource locator: http://www.dynamic-eqpt.com.pk\r\n7\r\nhttp://www.thecoca-colacompany.com/ourcompany/meet_our_people.html\r\n8\r\nhttp://www.dailytimes.com.pk/default.asp?page=story_24-12-2003_pg7_16 (Paragraph No 9)\r\n9\r\nhttp://www. thecoca-colacompany.com/citizenship/education.html\r\n10\r\nhttp://www.thecoca-company.com/presscenter/nr_20070420_corporate_reduce_energy_consumption.html\r\n11\r\nhttp://www.thecoca-colacompany.com/citizenship/watershed_protection.html\r\nAppendices\r\nAppendix 1\r\nSlogans of Coca Cola in Pakistan\r\nïÆ'Ëœ\r\nïÆ'Ëœ\r\nïÆ'Ëœ\r\nïÆ'Ëœ\r\nïÆ'Ëœ\r\nïÆ'Ëœ\r\nïÆ'Ëœ\r\nïÆ'Ëœ\r\nïÆ'Ëœ\r\nïÆ'Ëœ\r\nïÆ'Ëœ\r\nïÆ'Ëœ\r\n1886 Drink Coca-Cola\r\n1908 Get the accepted\r\n1923 Enjoy thirst\r\n1934 When it’s hard to get started, start with a Coca-Cola\r\n1942 The only thing like Coca-Cola is Coca-Cola itself\r\n1956 The friendliest drink on earth\r\n1963 Things go better with Coke\r\n1993 Always. Coca-Cola\r\n2001 Life is Good\r\n2003 Jo Chaho Ho Jaye Coca Cola Enjoy\r\n2004 Flight Of Delight\r\n2005 Galay pleasing Taste\r\n17\r\nïÆ'Ëœ\r\nïÆ'Ëœ\r\nïÆ'Ëœ\r\nïÆ'Ëœ\r\n2006 Thanda matlab coca cola\r\n2007 khaly pily jila coca cola\r\n2008 Aja jashan mena ly\r\n2009 Always Coca Cola\r\nAppendix 2\r\n reapings\r\nCoke Classic Dite Coke\r\nLimca\r\nFanta\r\nMazaa\r\nSprite\r\nSprite 3G\r\nCoke Zero\r\nMinute made\r\nTab\r\nEnergy Drink\r\nFor More Product Review Visit\r\nhttp://www.thecoca-colacompany.com/brands/index.html\r\n18\r\n'